![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/8a58fd4c-3471-4dad-ba41-1c4b8c820493_rw_3840.png?h=c70b8023a4e81b88182550b5f8371deb)
![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/7cdac3c4-1658-4795-aeda-10d45578ef3b_rw_3840.png?h=370bc13702c5223a87c269db79524a37)
![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/22f81f73-7023-4378-8b89-ff9c99262cb4_rw_3840.png?h=f4516dd7f29b838fb9f7308f9ea3e853)
![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/3fab0647-5c05-4298-946c-6e5df2443251_rw_3840.png?h=ed435f119ad78d2391126e2a9fd26f83)
![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/a68cee5f-ea54-4214-b10e-6c92ec00a359_rw_3840.png?h=bf60a306f58ca80fa770b6bf29650b41)
![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/c44d96f3-b19d-4641-8649-0955347031d7_rw_3840.png?h=ae292b321fba5534112f685d834cca87)
![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/0f0c3744-bb6f-47c1-869e-d5dfa267b6d3_rw_3840.png?h=54a910b24bee4a178ba7c239bfc7aebf)
![](https://cdn.myportfolio.com/42b2bcd0-c02a-47d4-a850-05512b892d8f/e88f8bff-0d4d-428b-83c1-037a8575077d_rw_3840.png?h=1730c646935b171ac9e886a6a40289ef)
For this project, I created a branding concept for an ice cream shop. I wanted to create the look and feel of a retro-inspired ice cream shop. I designed a visual identity and applied this to various products, like packaging, business cards and a menu. Tools: Illustrator, Photoshop, InDesign