Devotion Denim
In year two of my study, I got to design my own temporary pop-up store at Utrecht Central Station. I came up with a concept to tackle the waste of denim. Visitors of the store can have their jeans or denim jackets that they no longer wear personalised and customized. With the accompanying app, visitors can make an appointment at one of the stands in the store and view other designs for inspiration. Bags made from recycled denim are also for sale in the store. At the end of every visit, customers receive a goodie box. Tools: Photoshop, Illustrator, XD, InDesign